What's Shaping Sports?
Each Monday on Vivrant I explore and unpack the signals, trends and shifts that are shaping sports today. From player empowerment to sports fandom, how sport impacts society to it’s cultural influence and more, this is the digest to stay informed and help deliver effective sports marketing.
Bootleg Knicks champ merch, a Tartan Fenway takeover, the co$t of FWC Stadium experiences, impending lockouts and NIL changes
Welcome to the second weekly digest of What’s Shaping Sports? where I track the key signals, insights and trends that are shaping how sport is evolving and experienced. Each week I look at what’s caught the eye across 1) Sports Fandom, Culture and Experience 2) Athlete Empowerment, Performance and Innovation 3) Sports Growth, Power and Society Impact.
WHAT'S SHAPING SPORTS? WEEKLY EDITION #001
Welcome to the first of a weekly digest that tracks the key signals, insights and trends that are shaping how sport is evolving and experienced.