Vivrant helps sports marketers deliver effective sports marketing through intel & inspiration that explores and unpacks the signals, trends & creative work shaping the future of sport and why it matters.
Vivrant is for:
Anyone who shows up to their work in sport with curiosity, ambition and a genuine love of the game.
Sports marketers who want to do their best work who know that staying informed is part of how you get there.
The strategists, creatives and brand builders who believe sport is one of the most powerful forces in culture and want to use it well.
People who are passionate about fandom who see fans not as an audience to target, but as a community to genuinely understand and bring value to.
Those who want to think bigger who connect the signals and trends shaping sport to what it means for their brand, their brief or their next campaign.
Professionals who want to feel inspired as much as informed who know the best ideas come from seeing great work and understanding what made it land.
Why subscribe?
Each week you’ll get regular updates to stay informed on what is happening, why it matters and the implications to help you deliver effective sports marketing.
My writing is focused around the signals, trends, forces and work that is shaping the future of sports across the following themes:
Sports Fandom, Culture & Experience
How people watch, follow, express, access and emotionally connect with sport across fan behaviour, culture, media, retail and live experiences.
Sports Growth, Power & Society
How sport grows, who shapes it, and how it impacts communities, politics, participation, public value and wider society.
Athlete Empowerment, Performance & Innovation
How athletes, teams and talent systems are being shaped by performance demands, technology, workload, wellbeing and empowerment.
Publishing Schedule
Vivrant publishes 3 times a week delivering insights, perspective, creative showcases, analysis and interviews.
Monday: What’s shaping sports? Digest
This is a weekly digest that is summarising the signals and trends I’m tracking across key themes within the future of sport.
See the What’s Shaping Sports? archive here.
Wednesday: Sports Marketing Perspective / Analysis / Interview
A rotating weekly deep-dive feature that will offer perspective or analysis of what some of the signals and trends I’m spotting mean to the bigger picture of sports. Other weeks we’ll be speaking to and handing over the space to sports marketers working across the wide breadth of sports marketing.
Recently I’ve written about:
Friday: Sports Creative Showcase
This is a weekly showcase of the work that’s catching the eyes and winning with sports fans whether it’s a new brand campaign, activation, launch or social post and all in between.
See the Sports Marketing Showcase archive here.
Subscribe to get full access to the newsletter and publication archives.
About Me
Hey, my name is Warren Dell and I’m a senior sports marketing strategist helping brands, sponsors, agencies and rights holders connect more meaningfully with fans. I specialise in fan insight, sponsorship strategy, creative strategy and campaign positioning, with 16+ years’ experience across sport, culture and brand marketing.
I’ve worked across brand, agency and freelance strategy roles, helping organisations activate sport, culture and fandom more effectively. My experience includes working for some of the world’s best brands and agencies across sports projects that span: global campaigns across 50+ markets, brand repositioning projects, sponsorship and partnership strategy, fan research, audience segmentation, creative platforms, product launches and content strategy.
You can read more about that and my work here.
