Archive - Vivrant Sports Intel & Inspiration

A Vivrant Field Report at the World Cup in New York

On the streets chatting to the people about What Makes The World Cup So Special?

Jul 15 • Warren Dell

Dispatches from the World Cup, NBA players unite and women's football deserves better

What's Shaping Sports? Weekly Edition #004

Jul 6 • Warren Dell

Canada has the best watch parties and Silverstone becomes a cultural hub

Weekly Sports Marketing Creative Showcase 3rd July

Jul 3 • Warren Dell

When sport attendance becomes a luxury, the game loses its soul

Attendance figures show demand is there still, but atmosphere, connection and pathways to fandom soon won't be

Jul 2 • Warren Dell

June 2026

Wimbledon begins, a landmark deal for the Red Roses & football fans discover Buc-ee's

What's Shaping Sports? Weekly Edition #003

Jun 29 • Warren Dell

A Columbian beer brand tackles kit prices and Wimbledon returns.

Weekly Sports Marketing Creative Showcase 26th June

Jun 26 • Warren Dell

The post World Cup opportunity most brands will miss

Are brands set up for the once every 4 years growth moment?

Jun 24 • Warren Dell

A powerful message from Women's Aid, the best World Cup job and Lewis Hamilton helps you chill out

Weekly Sports Marketing Creative Showcase 19th June

Jun 19 • Warren Dell

Bootleg Knicks champ merch, a Tartan Fenway takeover, the co$t of FWC Stadium experiences, impending lockouts and NIL changes

What's Shaping Sports? Weekly Edition #002

Jun 18 • Warren Dell

Modern sports fandom deserves better representation than surface level tropes

Fandom is more than goals, so why do brands default to convention, instead of celebrating the complexity?

Jun 16 • Warren Dell

World Cup Ads lack fan depth, showing plenty of convention, Beckham & goals

Weekly Sports Marketing Creative Showcase 12th June

Jun 12 • Warren Dell

WHAT'S SHAPING SPORTS? WEEKLY EDITION #001

The signals, insights and trends that are shaping how sport is evolving and experienced.

Jun 11 • Warren Dell

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