Archive - Vivrant Sports Intel & Inspiration

Football fans create the atmosphere being sold around the world, are they now being forced out?

What’s Shaping Sports Digest 29th August

Aug 29 • Warren Dell

The WNBA fan opportunity, brands new football season work and was The Hundred a success?

What’s Shaping Sports Digest 21st August

Aug 21 • Warren Dell

If Kylian Mbappé is to leave Nike, is it time for a truly signature football boot?

Why a potential move to On should create the next wave of football boots innovation.

Aug 19 • Warren Dell

July 2026

What does it feel like to wait so long for an NBA Championship?

A Vivrant Field Report on New York Knicks and Street Basketball

Jul 31 • Warren Dell

Does The Hundred know how to grow fandom as changes & player flux impacts attendance?

What's Shaping Sports Weekly Digest 27th July

Jul 27 • Warren Dell

FIFA chased the money, fans chased the memories: Men's World Cup Notes & Observations

A round up of the fans, brands, content, FIFA control and tournament impact

Jul 22 • Warren Dell

A Vivrant Field Report at the World Cup in New York

On the streets chatting to the people about What Makes The World Cup So Special?

Jul 15 • Warren Dell

Dispatches from the World Cup, NBA players unite and women's football deserves better

What's Shaping Sports? Weekly Edition #004

Jul 6 • Warren Dell

Canada has the best watch parties and Silverstone becomes a cultural hub

Weekly Sports Marketing Creative Showcase 3rd July

Jul 3 • Warren Dell

When sport attendance becomes a luxury, the game loses its soul

Attendance figures show demand is there still, but atmosphere, connection and pathways to fandom soon won't be

Jul 2 • Warren Dell

June 2026

Wimbledon begins, a landmark deal for the Red Roses & football fans discover Buc-ee's

What's Shaping Sports? Weekly Edition #003

Jun 29 • Warren Dell

A Columbian beer brand tackles kit prices and Wimbledon returns.

Weekly Sports Marketing Creative Showcase 26th June

Jun 26 • Warren Dell

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